What is SoPopular?
We are a group of individuals that "listen" to goings-on but not on the social media side of the world. We deal with real life happenings inside stores, coffee shops, restaurants, etc. We have an army of people who share with us what they have heard about a product, service, news, etc.
We then do research on the topic to find out what is causing that discussion and if it's something we feel is important for you to know about - we share that information.
Every day we get hundreds of tips from real people who hear things and share with us or others on what they are hearing. We believe that the conversations in the real world is much more influential on impacting a shopping event than any social media site could hope for.